MIDNIGHT BLOOM
Midnight Bloom takes its name from blue lilies that bloom after dark—quiet, vivid moments that come alive on summer nights. Designed for dinners, drinks, and weddings, the collection leans into pieces that feel effortless but intentional.
The creative direction carried this after-dark mood through the photoshoot and product naming, translating texture and contrast into a cohesive visual story. The launch extended into social & influencer partnerships, bringing the collection’s tone to life across digital touch-points.
BRAND – DU & BERRY
INDUSTRY – FASHION
DATE – MAY 2025
LOCATION – NEW YORK & NEW JERSEY
ROLE – E-COMMERCE & SOCIAL MARKETING
TOOLS – SHOPIFY · KLAVIYO · CANVA · CAPCUT
Creative Content ∙ E-commerce Launch ∙ Campaign Support
SOCIAL MEDIA FEEDS
