ABOUT ME
I’m Joyce Nguyen — originally from Ho Chi Minh City, Vietnam, and now based in New York. I moved to the U.S. to pursue my education and build hands-on experience in digital marketing across agency and in-house teams.
2+
Years digital marketing —
Agency · In-house
5+
Industries I’ve worked in —
FMCG · pharma · fashion · fine art · events · performance
3
Cities —
Ho Chi Minh City → Boston → New York City
9+
platforms —
Instagram · TikTok · PINTEREST · Youtube & MORE
2+
languages —
vietnamese · english (+ ELEMENTARY MANDARIN · KOREAN)
Built over time — learning between cultures, systems, and cities.
THE IN-BETWEEN
My foundation was shaped at Ogilvy — where I learned to build with intent, grounding ideas in insight and pressure-testing them in the real world. Since then, I’ve continued to grow through hands-on work across different teams and contexts, learning how ideas evolve beyond the first brief.
What draws me most is the space between thinking and making — how strategy becomes something people can actually feel, use, and remember. My work lives in that in-between, where ideas move across platforms, take form through story and image, and start to mean something to the people on the other side.
THE FOUNDATION
EDUCATION
PACE UNIVERSITY · NEW YORK, NEW YORK
B.B.A. IN DIGITAL MARKETING
GPA — 3.8 · MAGNA CUM LAUDE
THE TOOLKITS
MARKETING & CRM — KLAVIYO · SHOPIFY · GORGIAS · JOOR · QUALTRICS · SEMRUSH
INSIGHTS — GA4 · META BUSINESS SUITE · PINTEREST ANALYTICS · TABLEAU
CREATIVE — CAPCUT PRO · CANVA PRO · ADOBE CREATIVE CLOUD · FIGMA
WEB STACK — WORDPRESS · WEBFLOW · SANITY · ELEMENTOR · HTML · CSS · JAVASCRIPT (BASIC)
OPS — ASANA · MONDAY · NOTION · SLACK · MICROSOFT OFFICE SUITE
“Beyond her strategic thinking, My (Joyce) is an exceptional team player. Her proactive approach to identifying missed opportunities led directly to our brand establishing a presence on new platforms, enabling us to connect with our audience in meaningful ways”
— Vanessa Lembo, C&A Digital —
Graphic Design & Multimedia Associate/Intern Program Leader
“She’s a ‘quiet accumulator,’ patiently building her knowledge base around a topic, circumnavigating it with open-ended suspicion, until she finally strikes and finds the most fascinating and engaging aspect.”
— Dr. Thompson, Adelphi University & Fordham University —
Professor at Department of English
