The relaunch involved migrating and restructuring 180+ archive and press entries in Sanity, syncing legacy assets from Dropbox, and implementing finalized Figma designs across key pages. UI/UX was standardized through QA passes, with technical SEO audits across URL slugs, metadata, and internal linking to ensure accuracy and discoverability post-launch.
BRAND — BETH MORRISON PROJECTS
PROJECT — WEBSITE RELAUNCH INDUSTRY — PERFORMING ARTS / NON-PROFIT DATE — 2025 — 2026 LOCATION — NEW YORK ROLE — WEB OPS · CONTENT QA · CMS TOOLS — FIGMA · SANITY · DROPBOX
Web Ops ∙ CMS Migration ∙ UI/UX QA∙SEO
Key Outcomes
The relaunch delivered a cleaner archive structure, consistent UI across pages, and improved discoverability through technical SEO cleanup — resulting in a more navigable, scalable site aligned with the new brand system.
