Behind-the-scenes work from events, pop-ups, and brand activations.
NEW YORK FASHION WEEK F/W 2025
Du & Berry
02.09.25
Supported the NYFW February showcase for Du & Berry at Wolf & Badger in SoHo by promoting the event and coordinating influencer invitations. On site, assisted with event flow, greeted influencers and customers, introduced the collection, and captured live social content. Published same-day coverage across the brand’s platforms and produced post-event recap videos to showcase the highlights.
2025 LUNAR NEW YEAR POP UP
Du & Berry at Wolf & Badger in Soho
01.29.25
Helped build the buzz for the Lunar New Year pop-up through social teasers and influencer outreach. On site, welcomed guests, guided them through the collection, supported gifting and decor, and captured the energy that carried the celebration beyond the store.
Assisted CLD PR in producing the NYFW Kick-Off, Spring/Summer 2025 brand showcases — coordinating logistics, supporting the setup of multiple booths, and curating product displays to elevate the presentation.
Managed the BEIS giveaway booth end-to-end, engaging attendees, sharing product highlights, and building connections with VIPs, influencers, and media to amplify the brand’s presence.
