Launched alongside the “With Grit Comes Glory” GRIT 2023 campaign, MILO E-Academy was an online summer program designed to keep children active at home. The platform combined universal warm-ups with guided sport lessons created with coaches across Vietnam.
The rollout focused on platform reliability and UX — with QA across registration, video content, streak tracking, and rewards, plus weekly reviews of traffic and engagement to guide ongoing optimization.
BRAND — NESTÉ MILO (via OGILVY) INDUSTRY — FMCG DATE — JUL — AUG 2023 LOCATION — HCMC, VIETNAM ROLE — DIGITAL ACCOUNTS · CAMPAIGN EXECUTION TOOLS — QR / WEB QA · GA4 · FIGMA
UX ∙ Web QA ∙ Campaign Support
HIGHLIGHT
Designed to complement the GRIT 2023 campaign, the platform framed at-home practice as a simple, trackable routine — encouraging families to stay active and return daily.
The program engaged 16,000+ children nationwide who signed up and participated in the at-home training experience.
