NESTLÉ MILO GRIT
TAGLINE: “CÓ CHÍ THÌ NÊN” — “WITH GRIT COMES GLORY”
MILO GRIT 2023 was a nationwide social and OOH activation designed to encourage participation through QR-enabled LED banners and a campaign microsite. The campaign combined immersive visuals, physical placements, and web touchpoints to extend engagement beyond OOH and deepen the #GRITGENERATION movement among families.
BRAND — NESTÉ MILO (via OGILVY)
INDUSTRY — FMCG
DATE — JUN – AUG 2023
LOCATION — HCMC, VIETNAM
ROLE — DIGITAL ACCOUNTS · CAMPAIGN EXECUTION
TOOLS — QR / WEB QA · GA4 · FIGMA
OOH Activation ∙ Web QA ∙ Campaign Support
The digital rollout spanned OOH and web touchpoints — with QR flows from LED banners to the campaign site, user submissions reviewed against brand and child-safety guidelines, and QA across key web interactions. Banner copy refinements and social-share mechanics supported participation, alongside weekly performance reviews to guide ongoing optimization.
