MUJI RETAIL ANALYTICS
A retail analytics case study examining in-store behavior and shopper patterns at a MUJI location in New York City, focused on understanding how customers navigate the space, engage with products, and move from browsing to purchase.
PROJECT — MUJI NYC: RETAIL INSIGHTS
INDUSTRY — FASHION / RETAIL ANALYTICS
DATE — DEC 2023
LOCATION — NEW YORK
ROLE — RESEARCH · RETAIL ANALYSIS
TOOLS — IN-STORE OBSERVATION · SURVEYS · REPORT
Retail Analytics ∙ Consumer Insights ∙ Strategy Framing
Scope of Analysis
The store experience was analyzed across key dimensions: assortment strategy, target consumers, exterior storefront, pricing and services, store layout and atmosphere, e-commerce and social presence, and in-store observation. These lenses were used to map how brand positioning translates into real-world shopper experience.
Key Insights
The study surfaced patterns in how customers navigate the space, engage with product categories, and respond to environmental cues (layout, lighting, zoning, music), highlighting moments that supported discovery as well as areas where friction or drop-off occurred.
Recommendations
Insights were translated into actionable suggestions across in-store merchandising, layout flow, signage and storytelling, and digital touchpoints to strengthen alignment between MUJI’s brand positioning and customer experience.
