THREADS PROPOSAL
An exploratory launch on Threads to establish early presence and test engagement on a newly released platform integrated with Instagram. The project focused on defining a content direction through platform research, audience mapping, and competitor scanning, followed by a small-scale rollout and performance monitoring.
BRAND — C&A DIGITAL
PROJECT — THREADS LAUNCH
DATE — JUL — AUG 2024
ROLE — PLATFORM STRATEGY & EXECUTION
LOCATION — WHITE PLAINS, NEW YORK
TOOLS — THREADS · CANVA · FIGMA
Strategy ∙ Content ∙ Launch
Situation: During my internship at C&A Digital, I identified an opportunity to boost the company’s visibility on Threads, a new social media platform integrated with Instagram, launched in July 2023. Despite having an existing Threads account with a modest following, there was limited engagement early in my tenure.
Solution: To address this, I independently proposed, developed, and executed a strategy to enhance our presence on Threads.
Strategy: My approach involved conducting thorough research on the platform, including analyzing target audience segments, setting objectives, and reviewing competitors and industry examples. Based on these insights, I created and tailored engaging content samples.
Outcome: As a result of a successful project and research process, I presented my proposal to the CEO, VP of Marketing and Internship Supervisor secured their approval to launch C&A Digital on Threads. Following the launch, I meticulously managed and monitored the content, ensuring it adhered to our strategy and effectively engaged our target audience.
WHAT IS THREADS, AND WHAT ARE THE FEATURES THAT THEY OFFER ON THE PLATFORM (AS OF JULY 2024)
TARGET AUDIENCE GROUPS AND GOALS THAT C&A DIGITAL COULD AIM FOR ON THE PLATFORM
SUGGESTED POST & TOPIC IDEAS
COMPETITORS/INDUSTRY RESEARCH
SAMPLE POSTS FOR C&A DIGITAL
“My (Joyce) identified an opportunity in our social media strategy with the emerging platform Threads. She conducted competitor research and presented leadership with industry examples and tailored content ideas for our brand.
Her insights led directly to C&A Digital launching on Threads, creating new touchpoints to connect with our audience.”
— Vanessa Lembo, C&A Digital —
Graphic Design & Multimedia Associate/Intern Program Leader